Kara Zichittella started Zeitype, a typographical studio, in 2015 when studying at Leeds Arts University (Leeds College of Art at the time) for her masters degree. Now based in Berlin, she produces a range of of impressive typography led design projects, in an It’s Nice That interview she describes her process as - “I apply a conceptual and pragmatic logic to the design process. I’m very interested in the way complex ideas can produce simple and effective work”. Kara’s design ranges from typeface design, to branding, sometimes involving music, and sometimes editorial work. She often works freelance individually, occasionally collaborating with friends.
I really like how Kara has created a breadth of work from individual projects but it still retains a similar style, and how her typeface designs all maintain a narrative relevant to the subject material. Seeing as she studied in Leeds and is now in Berlin, it would be interesting to ask about how location can effect the design process.
- For you, how much does location and environment change the way you work?
2. Your work often retains a fairly monochrome colour palette, is this to give more attention to the type and its form?, and if so, do you think this is a stylistic choice that has become associated with your design work now and is a part of your style and identity as a designer?
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