For over ten years, Rabbit Hole have created distinct brand identities, design and web development for brands which are commonly associated with arts, music or culture. Whilst creating a range of designs such as posters, album covers and logos they also have a lot of digital design touchpoint, so it will be interesting to get some insight on that seeing as digital design is becoming so big. Their expansive art direction and branding is very concise, stylish and covers many touch-points/outputs - I.e. logo, publications, posters, website, wristband, merchandise, motion graphics, they are really very thorough and create a strong sense of continuity within a brand.
As well as the three main questions, I’d quite like to ask rabbit hole about digital/web design; it’s something which is increasing within the graphic design industry to the point where I wonder whether it’s essential that designers should have knowledge and proficiency in it. I ‘d also quite like to ask about their branding process and how they create such an expansive visual identity.
- Digital and web design is a core element of what you do at Rabbit Hole. As an element of graphic design which has drastically increased in use and importance in the 21st century, do you think it’s essential that every aspiring graphic designer should have at least some level of knowledge in screen and web based design?
- One of the reasons I think your branding work is so impressive is its continuity across so many touch-points, when you’re creating such an expansive visual identity, how do you start this process, and furthermore ensure this continuity is retained across all the different platforms?
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