Creative Report Response 1

Martyn Woolley - Senior Graphic Designer at Rabbit Hole

1. 

I think the term ‘Poster Design’ is a funny one. What actually is the purpose of the product that is being designed. Personally I think a lot of the time posters are designed and exhibited as a form of expression as apposed to communicating a message. We see a lot of it on the internet and in books specifically aimed at the design community rather than the ‘real world’. Ultimately I think the point i’m trying to make is that I don’t really see a huge future for posters that are designed to communicate a message I think it will mostly become digital screens and mobile based but I do see a huge future for designers to be able to express themselves freely using poster design as a medium to do so. 

2.

Understanding digital and web design is fundamental in a modern designers practice. It’s not essential that the craft of it needs to be honed in straight away but an understanding of how UX and UI works, understanding flexible content and designing a system that allows for multiple iterations. My take it that web design is all about designing modular components that fit together in harmony as apposed to designing a layout that is static as you would with a book or print job. 

3. 

Double edge sword. The pro’s are that you can be really creative when designing for this industry and get away with things that you couldn’t in a more conservative area of design. You can push things like legibility and message so that they are more (subjectively) atheistical pleasing. The cons is that you are most of the time working with an artist themselves who at times can have an idea that they don’t want to budge from that you may think sucks. But as with ll jobs you have to make the most of it and make it one—do it’s job and two—look brilliant. 

4. 

Simple. Keep it simple. One simple idea can be grown in to many others. A more outlandish idea can not always be rained back. For example… if your main idea is a 45 degree line for a logo mark, this can then be rolled out as a pattern say for presentation backgrounds, a visual tool to break up text and an image, a baseline grid to set text out in a brochure etc etc the list can be endless. 

5. 

It completely depends on what you want as a designer. Some people want to be recognised for the person who uses typography in certain ways (Very stylistic — David Carson) Some people want to be known or believe in using only whats necessary to convey a message (Stylistic — Massimo Vignelli) and some people want to be know for nailing the brief and making the product or service better the for end user (David Bailey). 

I think the key is exhausting everything till to get both. Something can look great but not work and something can look crap but work. What you want to achieve is something that looks great and works.