As a personal exploration, I set myself a mini day long brief; inspired by the new Arctic Monkeys Album: Tranquility Base Hotel and Casino, I decided to create a set of advertisements for holidays on the moon.
I created a space age travel agents ‘Lunar Spaceways’ and started combining holiday images of pools, palm trees and people playing golf, with scenes of the moon. Theres almost something dystopian and futuristic about this concept so I decided to go for a retro futuristic vibe, taking the taglines from old travel agents ads. To obtain this retro aesthetic, I chose specific typefaces to convey this style: Futura Bold, Sarina and Rocket.
The end results are quite fun little compositions. This experimentation mainly allowed me to practise my photoshop image editing skills, as well as finding contextual research and applying it visually. The most fun thing was really just creating this fun concept and rolling with it, expanding this retro futuristic universe through design.
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